Core values are so fundamental to us as entrepreneurs that they seem to crop up everywhere. Certainly when I was researching for my book I read a lot around the subject and can now see that they are not only essential to us, but they are us. They are formed when we are very young, along with our core beliefs, and tend to be non-negotiable character traits.

It is now my belief that integrity, creativity and freedom are not only individual core values, but fundamental core values, which resonate with us as a species, let alone an entrepreneur. As Brian Tracey says Integrity is one of those values that we should all be expressing, to make us feel good about ourselves. When we act in an integrity-driven way, we not only feel happier inside, but we also connect with those around us, who think like us, believe in what we do, and want to make a difference, like we do. And of course, energetically, we attract what we show to the external world, both through our thoughts and also our actions.

Freedom is another core value that I feel is fundamental to us as entrepreneurs and drives so many of us in our business endeavours. From the 4 hour working week, to travel bloggers, to working mums, to micro-managing line managers and more; we will give up a lot in order to be free. And when we feel free we soar. Our creativity flows, our innate innovation flows; we come up with our best marketing ideas, our best business ideas and more. All the things that we can struggle with when we feel we have no choices, or bogged down because we are so busy. I work with many business owners helping them to get their freedom back, from setting up systems and processes, to adding passive income to planning their day, whatever it takes, but it really works. There is nothing worse for your energetic levels than feeling trapped inside your successful business… but you don’t need to be.

So, what are your core values? Try asking yourself these questions to find out what makes you…You.

  1. What’s most important to you in your business or life?
  2. What’s non-negotiable for you?
  3. What would you fight for?
  4. How do you want to be seen by others?
  5. What do you want people to say about you when you leave the room?
  6. What are you most proud of about yourself?

Alternatively choose around 5 core values from this list, and place them in order of importance to you. I find myself coming back to my core values every time I make an important decision in my business, when considering partnerships or collaborations and whenever I need a reminder of why I do what I do (which we all need from time to time). Which ones resonate with you most? Which ones feel right for you?